this^ talks about 2 different things, selling team and selling organization that owns the team
look at this:
You're Jack
You buy an OWL Slot, and name your team London ULtimates (LUL)
Blizzard and you work hard to make LUL in game items, branding, merchandise, advertisements
You're still Jack, Manchester United wants your London Slot in 5 years, you sell for 3 trillion dollars
Manchester United now owns your London team, but they cant be the LUL anymore, because you're still Jack, you still own LUL
Blizzard now has to erase all of that LUL merch, in game items, branding, logos, etc, because you sold, and make new ones for the London United and your fans are pissed they have to change all of their swag
flame before trying to sound smart should think
even if c9 creates new team for london they still own it, it will be a team owned by c9 just under different name