looks like blizzard is trying to outdo matchmaking
lots happened recently quick recap -
Arcane Esports picks up the EU WatchOut Gaming http://arcane-esports.com/articles/news/gaming/29/arcane-overwatch-is-here
Team EnVyUs picks up the NA Hubris https://teamenvyus.com/news/team-envyus-enters-overwatch-with-acquisition-of-ex-hubris-team/
SK Gaming pick up the EU Team Välfärd http://www.sk-gaming.com/content/1855776-SK_Pick_Up_Overwatch_Team_Vlfrd
Beta returns Feb 9, With a new gamemode, 2 New Maps, Several hero balance updates, And a variety of Private Game updates, including full A.I. matches, Progression System http://us.battle.net/overwatch/en/blog/20008200/